Market expansion of Carbonaide continues – Matias Impivaara joins the company as Chief Commercial Officer

11 February 2025

We are happy to welcome Matias Impivaara as the latest member of our core team. Matias brings extensive experience in sales, marketing and operations in high-tech B2B companies, and a proven track record of growing businesses, managing international teams and keeping partners and customers happy.

“Carbonaide combines everything I was hoping to find for my next growth journey. I can use my experience with growth companies in international markets to promote a unique technology that can truly make a difference. It is hard to overemphasize the importance of sustainable building materials. A change is needed, and together with the Carbonaide team we can bring about that change,” comments Matias.

Matias has a long history of working with start-up companies, both from internal venturing organizations and high-tech growth companies and as a consultant helping start-ups with customer acquisition and business development.

“We are delighted with this recruitment,” says Tapio Vehmas, CEO of Carbonaide. “Matias completes our team capabilities for building up a fast-growing company. With Matias onboard, our team can run an extra mile to get the company to the next level!”

“The interest for permanent CO2 storage already exists on the market, and the Carbonaide technology has been proven. The next step is to start the commercial expansion. The potential is huge. I am confident that we can announce major news about the next projects already this year,” Matias continues.

Matias will be based in our newly opened sales office in Stockholm, Sweden.

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