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How credible CDR solutions are building buyer confidence

The durable carbon dioxide removal (CDR) market has emerged alongside the legacy voluntary carbon market, which has struggled with overestimated climate impacts and eroded buyer trust. In contrast, the durable CDR market has taken a more rigorous approach, adhering to strict certification rules and monitoring, reporting, and verification (MRV) practices that align with the latest scientific standards. In many cases, this relies on direct and real-time measurements.
 
As a result, the market is maturing: buyers are more confident in purchasing future credits, and investors are increasingly willing to support large, capital-intensive projects. This confidence is anchored in the belief that all parties will deliver high-quality credits, which is enough to sustain the market even amid uncertainty, high CDR prices, and the absence of formal corporate targets for CDR purchases.

How is trust built?

As a CDR supplier specializing in mineralization credits, we at Carbonaide have firsthand experience navigating the complexities of launching a CDR project. Moving from concept to certified credits and initial sales requires engaging with carbon standards, meeting extensive protocol requirements, fulfilling data reporting obligations, and undergoing rigorous due diligence with potential buyers.
 
Today, simply claiming that your technology is proven and that you are on track to deliver credits is not enough. Completed project description documents and near-certification status are now prerequisites for consideration by leading CDR marketplaces.
 
This is the key to building market confidence and unlocking offtake agreements. Below, I share recommendations for navigating this complex process, along with reflections on industry progress and areas for improvement.

1. Do Your Homework

CDR suppliers should engage early, already during the planning phase, with carbon certification standards to determine whether the protocol requirements are suitable for their method. If parts of a methodology are incompatible with your project, early dialogue with technical teams can streamline necessary adjustments. 

The CDR market is still nascent, and suitable methodologies may not always be available. Protocols are frequently revised to incorporate new scientific data or to expand their scope.

Suppliers who understand and prepare for these certification requirements signal credibility, particularly in projects involving complex supply chains. Conversely, underestimating the importance of clear certification and credit delivery timelines can cause projects to lose momentum and create business risks. 

2. Certified Credits Are Not Enough

While securing offtake agreements is crucial for capital, only a few buyers commit to long-term offtakes at early project stages, typically for large-scale DACS and BECCS, given their significant capital, permitting, and operational risks. For most other CDR methods, including mineralization, buyers demand deeper scrutiny.

Independent CDR marketplaces now conduct thorough due diligence on behalf of buyers, layering additional evaluation on top of standard certification. This process scrutinizes assumptions, CDR calculations, LCAs, and project documentation and also extends to assessments of company credibility, operational capabilities, financial stability, ROI, and business model. Confidential information is often shared before projects are even presented to buyers. 

In practice, commercial engagement with buyers typically only occurs after due diligence is complete and a project is near credit issuance. This can bottleneck companies whose scaling plans depend on early CDR sales milestones.

Read more about the Carbonaide Credits:

3. Set Realistic Expectations

Buyers’ confidence is also influenced by price sensitivity and the lack of procurement targets. The market relies on voluntary commitments, where demand is typically driven by catalytic purchases, near-term operational targets, or preparations for long-term net-zero goals.

There is a lack of frameworks defining what credible claims companies can make based on CDR purchases, which slows decision-making. Price can also deter buyers, especially when CDR costs exceed expectations. Unrealistic hopes of $100 per CDR credit by 2030 can further postpone purchases. 

Competitive requests for proposals (RFPs) compare projects on credibility, volume, and price. More mature projects or those with multiple offtakes are considered lower risk. Still, operational and delivery risks are inherent in CDR.

The best way to de-risk purchases is to maintain a balanced portfolio of projects that meet strict certification criteria, support multiple CDR methods, and protect buyers against underdelivery. Most CDR marketplaces now recommend a portfolio approach, including at least three distinct CDR pathways. 

Building trust while scaling the market

The CDR market has overcome the climate integrity challenges of the legacy voluntary carbon markets through rigorous certification and extensive due diligence. However, this trust comes at a high cost for suppliers, limiting scaling opportunities as early offtakes are often key to securing further investment. Applying full due diligence to every new location can limit growth, since new sites often need a committed buyer to get started – a classic “chicken and egg” situation.

At Carbonaide, for instance, we work with multiple concrete factories that require upfront investment in curing technology and CO₂ flow management. A guarantee that CDR revenues will materialize is often needed before projects can be initiated. Buyers of CDR credits, on the other hand, are understandably risk-averse, hesitating to commit to purchases from early-stage or future locations—one of the biggest obstacles to scaling the CDR market today. 

We recognize the necessity of current processes to ensure credit delivery, but believe there should be a clearer distinction between buyers seeking spot/near-term credits versus those making catalytic purchases to scale CDR. Today’s system is better suited to spot credits; greater market growth will require a more tailored due diligence approach. 

At Carbonaide, we know trust is not built overnight. We believe the recipe for building buyer confidence lies in balancing strict standards and transparency with realistic expectations and pathway-specific evaluation. This will enable high-quality CDR at a meaningful scale for climate mitigation and help decarbonize the built environment. 

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About Carbonaide

Carbonaide makes carbon-negative concrete economically viable. With the Carbonaide CO₂ solution, concrete manufacturers can utilise carbon dioxide to improve their products and store carbon permanently.

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Eftimiya Salo Carbonaide 2

Eftimiya Salo

Director, CDR and carbon markets

Eftimiya (M.Sc., MICL) is Carbonaide’s Director, CDR and carbon markets. She is responsible for the credit certification process, carbon market partnerships, and making sure Carbonaide’s CDR credits meet the highest quality criteria on the market. She holds a Master’s degree in Environmental Policy and Law and has a deep understanding of how carbon markets have evolved over the past six years. The climate change mitigation potential of industry decarbonization, combined with durable carbon removal, inspires her daily work.
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